Understanding the various factors incorporated with search engine optimization

April 5, 2017


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There are many things you need to be taken into consideration in regards to search engine optimization all the various aspects that come into play when attempting to rank a website within the serps. Need to take in consideration that does not matter what type of site or page you are attempting to rank as long as you have the specific URL string you are attempting to rank and you send links to that you are a string along with many other factors incorporated with that. One of the first things you want to take into consideration is the name of the website. If you are attempting to rank a website that has one of the keywords you are trying to rank for within the URL string of the website it will be much easier and take much less time to rank for those keywords. The reasoning behind this is due to the fact the search engines very highly credit the URL string because once you create a URL string is not easy for you to change that URL string so you are committed to it like the URL string associated with this website West Bloomfield SEO Agency – MichiganSEOPRO.com, they are committed to doing that specific task in that specific location for the given page on their website.

Of course there are ways to get around changing the URL string such as a 301 redirect and other various redirect that can be associated with changing your URLs but this is one of the largest contribute factors to how it website will rank in the search engines. Another thing you must take into consideration is the content within the home page. If you are attempting to rank for certain keywords or a certain general topic then you will want to make sure that the content within your home page has that topic on it. Often times search engines will have a very hard time figuring out where they want to place within their serps if you do not give them the needed information for them to do so.

I say this very often and I cannot say it enough because you need to remember that the search engines are robots and the easiest thing for you to do is give them all the information they need to know in order to rank your site where you want to be placed. When you leave things up to interpretation and you allowed the search engines to make up their minds and don’t give them the specific answers to the test that you want them to know then you are leaving a large opening for bad things to happen to your website and the areas within the serps were your website will rank. You want to make it as easy as possible for the search engines to understand exactly what your site is about and the keyword you are attempting to rank. Often times you will do this with your on page content with things such as H tags and titles. You also want to take care of these things within the inner URLs for example michiganseopro.com/waterford – click the link, meta-descriptions, and other things such as tags and categories.

Building the website and properly optimizing it is one of the easiest things to do but it is often times one of the things that people mess up on. If you do not know what you’re doing and you do not have specifics or an idea as to what needs to be done it can very easily be messed up and this can be detrimental to the overall ranking of a website. You do not want to be under optimized regards to the content and keyword you want to rank for but you also do not want to be over optimized. You need to find that happy medium between the two and once you do your search engine optimization campaigns will go much more smoothly but of course this takes a lot of testing and often times it is more advantageous to make friends with in the search engine optimization community so you can reflect and review your results amongst each other.search engine optimization

Finally you want to make sure that you have an adequate number of links coming into the site. Many people will say that linking to a website is no longer very effective but of course it is. Links are one of the key ways that the search engines find out what your site is about because it is like a virtual vote for your website. When you receive a link to your site is like someone saying that you are an accredited source for the topic in which they are referring the people from their website too. Links are one of the harder things to accomplish and they also one of the hardest things to get and you must also take into consideration the anchor text associated with the links such as Visit this site Today – michiganseopro.com – Grand Rapids Page. This is by the search engines have such a heavy weight on them. With that being said it is very easy for you to go out and get links from directories and citations, which is why these links do not hold as much value as getting a contextual link on the homepage of a website that has a keyword anchor text pointing to your site. This is where a private blog network comes into play.

A private blog network allows you to place links on websites that you own pointing to other websites that either you own or are a client of yours which allows you to pass on the power from that website to your website you are trying to rank. It is astonishing that many people within the search engine optimization world believes that PBN’s or private blog networks no longer work along with links. In my personal opinion without incorporating this into your arsenal it is very hard for you to rank websites and often times you will be left behind by other search engine optimization expert to incorporate this into their tool belt. Of course this is all up to you and it is your decision which way you want to go about ranking websites, either white hat, or black hat, but either way it is your personal choice and if you have the ability to rank websites than it does not matter which hat you choose as long as you are achieving your goals at the end of the day.